xBodega + New Balance “Bodega in Pairs” | Creative Production 

For their collaboration with New Balance on the iconic 574 model, Boston-based retailer Bodega created an immersive in-store expierence during Pairs fashion week. Along with support from Allyoucaneat, Bodega hosted an after-hours event to celebrate the release of the shoe. On this project, Malakhai is credited as a Creative Producer, Photographer/Videographer.

Check out the recap content bleow. Special thanks to the team at Bodega + the AYCE crew as well. OR peep the work via Bodega.