December 2021. In collaboration with sportswear brand Salomon, Bodega and Allyoucaneat developed an experiential buildout to help celebrate the launch of the Salomon Asc Pro shoe. As the content lead for the editorial, I was responsible for directing a team of photographers to execute content capture based on Art Direction from Ricky Orng of Bodega. In addition to direction, I also helped shoot the editorial on behalf of allyoucaneat. You can take a look at the full editorial here via Bodega.